Rating as a form of modeling the modern reading space

Reading is a multidimensional phenomenon, being not only tool for receiving information about the world, but also an instrument of ethical and aesthetic education, way spending leisure time. The volume reading characterizes personality, indicates erudition, interests, behavioral features. In ancient times books were available to few, attitude towards them was serious. antiquity it recommended confine oneself few selected authors re-read them. After invention book printing, gradually losst its elitist character, became most important source information. modern society spread Internet digital technologies has led decline in popularity traditional reading. opportunity obtain compressed from feeling accessibility any without need comprehend memorize change structure cognitive processes, tune brain assimilate ready-made forms, resulting loss interest increase functional illiteracy. It all more maintain reading, form it, draw attention best classical contemporary works. This goal various ratings that are regularly published print online publications. They come two varieties: sales stimulant ratings. former reflect requests readers, latter model these requests. Sales record emergence particular book, which can be caused by factors, example, appearance film adaptation or occurrence situations real life similar those described book. Stimulant aim introduce reader type serious, focused complicated with help tools: catchy titles resembling advertising slogans, appeals prestige, use debitive imperative modality. quality press other responsible media, their influence on formation readers’ preferences undoubtedly great. perform informative, advertising, educational functions. Introduction culture socially significant problem. To certain extent solve it. Their role focusing rapid acquisition promote worthy space.